RAM has released its first set of findings from these cities on the basis of data collected during May-August 2011
IMRB International has thrown its hat in the ring with its new internet measurement tool based on TAM. Campaign India takes a sneak peak at what the tool has to offer.
The panel-based service is modelled on TAM and RAM from the research agency.
Radio Audience Measurement (RAM) has launched its services in Kolkata. RAM was launched in September 2007 in Delhi, Mumbai and Bengaluru. It is a joint service between IMRB International and Nielsen Media Research and is an independent division of TAM Media Research.
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