publicis modem dialog

iris hires Publicis Modem / Dialog’s Param Saikia as CEO

iris India has roped in the CEO of Publicis Modem/Dialog, Param Saikia (pictured),  to the post of iris India’s CEO. The agency will bring in 16 more new people in the coming weeks.Based in Delhi, Saikia will report to Stewart Shanley, the CEO of iris Worldwide.  His initial focus will include working closely with managing director Alok Lall to strengthen the agency’s digital and experiential capabilities, as well as grow iris’ client base in India, which currently includes Sony Ericsson, Microsoft, Shell and adidas.