pidilitie industries

‘You have to hit certain benchmarks for advertising to be effective’
Dec 07, 2012
Pooja Ahuja Nagpal

‘You have to hit certain benchmarks for advertising to be effective’

Anil Jayaraj, CMO, Pidilitie Industries, tells Pooja Ahuja Nagpal the method behind the magic of Fevicol’s advertising, and the special bond with agency partner Ogilvy & Mather

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