philip kotler

Mar 12, 2013

Video: Campaign India in conversation with Prof. Kevin Lane Keller

On the sidelines of a day-long seminar organised by Draftfcb-Ulka Group’s Cogito Consulting, Prof Keller speaks on competitive advantage, investing in a recession, and more.

Jan 18, 2011

Mindshare India: 5 areas Media Agencies should focus on in 2011

R Gowthaman, leader, South Asia, Mindshare, has seen media independents from the time the phrase was born in India. Here, he shares with readers, his areas of focus for 2011