perfetti van melle india
Happydent’s shine dims in overstuffed civic spin
A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.
‘Barometer of success is that you win more than you lose’
Nikhil Sharma, director - marketing, explains Perfetti Van Melle India's rise, pressure on margins, ambitions at the premium end and its trademark advertising
Perfetti: Pop a Mentos Cola, stop the inane questions
Watch the ad film conceptualised by Ogilvy & Mather
Center Fresh woos youth with ‘Gum Charades’ online
Maxus Delhi is the media agency behind the campaign
Perfetti mulls timing of second Rs 25-lakh ‘Mentos Batti Jalao’ riddle
Marketing director Nikhil Sharma: Initial sales impact ‘very encouraging’; over 5 lakh entries in phase one not just from metros
Mentos creates a ‘batti jalao’ ‘murder mystery’ riddle
Watch the ad film created by Ogilvy & Mather
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