parle
Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
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Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
Trademark dispute: Bisk Farm secures injunction against Parle Biscuits
The Calcutta High Court has restrained Parle Biscuits from selling or marketing products under the ‘Top Gold Star’ brand till August 27.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
Battle of the Brands: Britannia vs Parle
In this next Battle of the Brands article, find out what consumers are saying about food brands Britannia and Parle - long-term rivals in the biscuit category
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