parle
2 days ago
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
Mar 29, 2022
Battle of the Brands: Britannia vs Parle
In this next Battle of the Brands article, find out what consumers are saying about food brands Britannia and Parle - long-term rivals in the biscuit category
Jan 19, 2021
Ad wars: Why one upmanship in advertising makes for great headlines
With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
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Jun 17, 2020
Google releases list of top PSAs during lockdown
The list consists of nine films from the last three months released in India
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