new markets

Livpure's Rakesh Kaul on water-as-a-service, digital, and bolstering marketing efforts by 70%

As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing