The 2014 edition of the Media360Asia conference drew more than 250 invited guests from across Asia-Pacific and the globe to discuss pressing issues in media yesterday in Hong Kong. Please see the related-article link at the bottom of the page for highlights from the event, and stay tuned for the March edition of Campaign Asia-Pacific for in-depth coverage.
The second Media360Asia, Campaign Asia-Pacific’s invitation-only event, launched Wednesday with a punchy Q&A between WPP’s Sir Martin Sorrell and CNN’s Richard Quest - on the business of media
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Accurately valuing changing media mix, tension between big ideas and procurement-driven savings, talent, real-time marketing, data infrastructure and privacy were discussed.
Delivering the keynote at Media360Asia in Hong Kong on the 2013 outlook for media and advertising, the WPP CEO said the greatest competition for agencies no longer stems from each other
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