marcus evans
Feb 02, 2018
The business relevance of diversity
What are the challenges for a CMO when targetting a diverse market? A panel at the Marcus Evans CMO Excellence Forum 2018 dwelt upon this topic. Excerpts:
Aug 11, 2014
'The plan is to develop categories ahead of anybody else in the top villages': Ashish Rai, HUL
The FMCG company’s head of rural businesses and alliances urged marketers to treat rural marketing efforts as an investment
Aug 11, 2014
'Awareness, affordability, availability': George Angelo, Dabur India
The ED, sales at the FMCG major on the environment within which rural marketing exists
Aug 08, 2014
Looking back, looking forward: ITC Agri CEO’s rural (marketing) ‘harvest’
Delivering the keynote at a seminar, Sivakumar said he had a ‘sense of resignation’ when he started his career
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
