lisa utzschneider

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement
12 hours ago
Vinita Bhatia

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Piyush Pandey dies at 70; the industry mourns a legend

1 Piyush Pandey dies at 70; the industry mourns a legend

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

2 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

3 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Bingo! turns ‘Big No’ into its boldest punchline yet

4 Bingo! turns ‘Big No’ into its boldest punchline yet

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

5 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

7 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Agency of the Year 2025: Shortlists announced

9 Agency of the Year 2025: Shortlists announced

Jaguar Land Rover shortens pitch list to three as global review heats up

10 Jaguar Land Rover shortens pitch list to three as global review heats up