lawrence law

Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand
Sep 11, 2015
Gabey Goh

Spikes Asia 2015: From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand

If brands really want to achieve true resonance with their consumers, they must learn to let go and have confidence in the power of collective creativity, according to Diageo’s Lawrence Law

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