Transit media accounted of 34 pc of OOH spend and witnessed ‘accelerated growth’ in 2013. Where does the Metro figure?
To launch creative vertical by end of 2013
Pune-based OOH media houses Asha Publicity, Captions Outdoor Advertising and Hallmark Outdoor Advertising have joined hands
See some of the creatives from the RGIA here
Warburg Pincus, global private equity firm, is making an investment of up to Rs. 276 crore in Laqshya Media, a privately held, out-of-home (OOH) media advertising company, over the next 12 months. Currently present in India, Sri Lanka and the UAE, Laqshya plans to expand its footprint across the Middle East, Africa and South-East Asia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins