Apr 08, 2008

Global Consumerism spawning international DM expansion

It's a reality now that marketers and their DM partners are feeling the effects of shifting, even declining, budgets, and many are nimbly making tweaks to their business models. InfoUSA is like many others who are grappling with the slow¬ing growth of the direct mail business, and it has worked to build up its technological capabilities, enhancing the power of its database offerings.