Watch the film conceptualised by Scarecrow Communications here
Rediffusion – Y&R has won the creative mandate for the Rasna account. The agency has been quiet on the account's win, which officially took place about nine months ago. "We decided that we'd want to announce it only after we developed a new campaign on the brand," said Nisha Singhania, executive vice president, Rediffusion Y&R, Mumbai.Mudra has been handling the creative duties for the account in the past.
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