Jet is an Etihad Airways Partner; Cheil won Etihad’s global digital and social marketing duties in July
Jet Airways has appointed Interpublic Group to handle its US$30 million global creative account, as the Indian carrier puts its ambitious expansion plans on hold because of soaring oil prices. The development ends M&C Saatchi’s hold on the business, which it won early last year. A new IPG unit, called Altitude, has been formed to lead the business, operating within McCann Worldgroup India. The account covers Jet Airways and its low-cost sibling, Jet Lite.
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