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Max New York Life celebrates the need to want more

More, it seems, is what today’s youth want. Forget that Pepsi used Yeh Dil Maange More some years ago. O&M’s new campaign for Max New York Life, Karo Zyaada Ka Iraada, is based on the insight that the youth today is striving for more and more.Anisha Motwani, executive director marketing, MNYL says, “Max New York Life believes that the world will be a better place if people are unabashedly ambitious. From being a ‘partner for life’, we now move to ‘partnering your life to get you more’.”