euro 2008
Introducing the white collared cable operator
Every now and then, a brand or a company does something completely out of character and completely confuses consumers.As Tata-Sky did to me, and to thousands of consumers recently.Admitted, Tata-Sky is a hybrid brand and sends both Tata and Sky “signals” to consumers. It’s up to each consumer, I guess, to figure out what each of the partners in a joint venture brings to the table. That helps define what one could expect from the brand.
Euro takes over TVs in Europe
Viewership figures for the final of the Euro 2008 between Germany and Spain are just in. In Spain, the average share was 81%, with the last five minutes clocking an astonishing 89%. In Germany, the average share was 80%.In England, a country which did not qualify for the tournament, the peak viewership was 12.1 million and the share as high as 41%.Watch this space for figures for viewership in India on Thursday.
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