eema

Sep 03, 2013

Ogilvy’s Madhukar Sabnavis, Omnicom’s Min Chang to speak at EEMAGINE 2013

McCann’s Prasoon Joshi was jury chair, EEMAX Awards for events and experiential marketing, to be announced at the convention

Aug 01, 2012

EEMA, E&Y unveil events and activation white paper

BTL to account for 20 pc of marketing spends in two years; paper proposes new RoI measurement metrics, says IPs key to growth