deccan chronicle

Deccan Chronicle hikes ad rates by 50%

Hyderabad-based Deccan Chronicle Holdings, publisher of English and Telugu dailies, has increased its advertisement tariffs for all its editions by about 50 per cent, the steepest in recent times. Recently, Campaign India reported that Outlook India has announced plans to increase the advertising rates for select magazines from 7% to 10%.The new rates will come into effect from October 1 this year. However, it did not revise the popular 'all editions colour' advertisement rate, which stays at Rs 2,660 per square centimetre.