cyberattacks

Clickbait’s worst enemy just got a signal boost
Jun 02, 2025
Campaign India Team

Clickbait’s worst enemy just got a signal boost

Airtel’s new campaign arms subscribers with scam-proof tech, tackling link-based fraud with AI before panic texts trigger poor decisions.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

Cannes Homecoming 2025: Join the grand welcome for India’s Lions

3 Cannes Homecoming 2025: Join the grand welcome for India’s Lions

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

5 Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

Joseph George’s blog: Mad Men Maybe. Bad Men No.

6 Joseph George’s blog: Mad Men Maybe. Bad Men No.

India signs off Cannes 2025 with 32 Lions, one Silver

7 India signs off Cannes 2025 with 32 Lions, one Silver

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

8 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

9 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers