coffybite

Lotte encourages arguments in new Coffy Bite campaign
Jul 17, 2009
Campaign India Team

Lotte encourages arguments in new Coffy Bite campaign

With the aim of relaunching Coffy Bite for today's children, Lotte has launched its latest brand communication for the candy product. The campaign has been created by Rediffusion Y&R and urges consumers to argue, with its tagline, "Let the arguments begin".

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