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Jayalalithaa's media blitzkrieg: Will it help brand 'Amma'?
May 17, 2012
Shephali Bhatt

Jayalalithaa's media blitzkrieg: Will it help brand 'Amma'?

Ads featuring the Tamil Nadu Chief Minister in national newspapers on 16 May 2012, on completing one year in office, have been a talking point. Brand specialists examine what it does for her

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