brand endorsements

Why Shah Rukh Khan still rules India’s brand universe at 60
14 hours ago
Vinita Bhatia

Why Shah Rukh Khan still rules India’s brand universe at 60

From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Piyush Pandey dies at 70; the industry mourns a legend

1 Piyush Pandey dies at 70; the industry mourns a legend

'Central IPL sponsorships aren't as sexy as team partnerships'

2 'Central IPL sponsorships aren't as sexy as team partnerships'

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

3 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Bingo! turns ‘Big No’ into its boldest punchline yet

5 Bingo! turns ‘Big No’ into its boldest punchline yet

Agency of the Year 2025: Shortlists announced

6 Agency of the Year 2025: Shortlists announced

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Jaguar Land Rover shortens pitch list to three as global review heats up

8 Jaguar Land Rover shortens pitch list to three as global review heats up

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

9 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report