ashish pherwani

Jan 02, 2014

Live Issue: Are Indian language mags better insulated?

Will factors affecting readership have lesser impact on Hindi and regional titles?

Jan 21, 2013

With digitisation, will GECs rethink distribution strategy?

Will some channels reduce subscription rates or go free to air to increase viewer base? Will others leverage loyal viewership to boost subscription revenue?

Aug 01, 2012

EEMA, E&Y unveil events and activation white paper

BTL to account for 20 pc of marketing spends in two years; paper proposes new RoI measurement metrics, says IPs key to growth