anit black friday

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting
Nov 30, 2015
Shona Ghosh

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting

Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.

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