advertising world

Jun 11, 2025

Why Indian PR still sits out Cannes

Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.

Dec 16, 2024

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

The world of music has lost its rhythm with Ustad Zakir Hussain’s passing. Campaign speaks to industry leaders about his contributions to advertising and the legacy he leaves behind.