advertising regulations

Should ASCI pick up cue from ASA?

If you didn't hear the disclaimer on that ad the last time you saw it because it was delivered at a faster pace, you are probably not alone. But in an interesting development for Vodafone in UK, one that might be of interest to brands in India, the ASA (Advertising Standards Authority), UK has upheld a complaint against a radio spot for Vodafone, on the grounds that the disclaimer at the end was delivered at a high speed and was therefore misleading to listeners.