2025 rewind
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17 hours ago
2026 is looking bright for commerce media: WPP Media
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
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Dec 17, 2025
The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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