Arif Ali

Opinion: We need to think brand reputation, not equity
Marketing
Jan 04, 2013
Arif Ali

Opinion: We need to think brand reputation, not equity

Arif Ali, head of corporate affairs, Loop Mobile, Mumbai

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

1 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

3 Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

IndiGo Airlines opts for online creative pitch

4 IndiGo Airlines opts for online creative pitch

Venke Sharma joins Sprinklr after departing from Disney

5 Venke Sharma joins Sprinklr after departing from Disney

24 hours with...Karthik Nagarajan

6 24 hours with...Karthik Nagarajan

Reckitt Benckiser puts Durex creative duties up for pitch

7 Reckitt Benckiser puts Durex creative duties up for pitch

Is KFC set to part with Ogilvy India?

8 Is KFC set to part with Ogilvy India?

Jindal Steel celebrates the grit of India in new campaign

9 Jindal Steel celebrates the grit of India in new campaign

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

10 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023