Prabhu Kannan

Opinion: Sport is a game changer for brand loyalty
Opinion
Aug 29, 2018
Prabhu Kannan

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

IndiGo Airlines opts for online creative pitch

1 IndiGo Airlines opts for online creative pitch

Is KFC set to part with Ogilvy India?

2 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

3 Reckitt Benckiser puts Durex creative duties up for pitch

Over 70% of brands are investing in influencer marketing in India, says new EY report

4 Over 70% of brands are investing in influencer marketing in India, says new EY report

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

6 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

Jindal Steel celebrates the grit of India in new campaign

7 Jindal Steel celebrates the grit of India in new campaign

MediaMonks India sees more senior leaders exit

8 MediaMonks India sees more senior leaders exit

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

9 Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

10 Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’