Navin Madhavan

Opinion: Retarget, remarket, retain — the three horseman of India’s app marketing journey
Opinion
Dec 30, 2021
Navin Madhavan

Opinion: Retarget, remarket, retain — the three ...

As brands continue to evaluate how they can drive maximum value for their consumers, remarketing has become a welcome strategy, explains the author

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Jab we ‘Met’ Shah Rukh Khan

3 Jab we ‘Met’ Shah Rukh Khan

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

GroupM restructures across Asia, Indonesia leadership impacted

5 GroupM restructures across Asia, Indonesia leadership impacted

India’s six-pack makes Cannes Lions shortlist jury cut

6 India’s six-pack makes Cannes Lions shortlist jury cut

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

7 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

8 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

JioStar launches influencer marketing platform JioStarverse

9 JioStar launches influencer marketing platform JioStarverse

IPG Mediabrands India bets on dual leadership amid global flux

10 IPG Mediabrands India bets on dual leadership amid global flux