Mike Fromowitz
Mike Fromowitz is partner and chief creative officer of Ethnicity Multicultural Marketing + Advertising Inc., a multicultural agency that is redefining how brands engage with today’s multicultural consumers.
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Opinion: The sad state of advertising agency morale
The author describes the problem and offers 10 principles to improve it.
Mike Fromowitz's blog: The monumental shift in media
There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers, says the author
Mike Fromowitz's Blog: The rise of netizens
'Networks' are competing with markets in industry after industry, says the author
Multiculturalism: The unstoppable global trend
Burgeoning multiculturalism is enhancing the fabric of societies around the world, bringing colour and vibrancy to every city it touches, says the author
Taglines: In one era and out the other?
Taglines can leave an impression of your value, says the author
Regional executive creative directors: Do agencies ...
Agencies looking to cut the fat and doing away with their RECDs might be making a big mistake, says the author
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