Campaign India Team
Jun 28, 2022

TTK Healthcare encourages people to toy around with their sexuality

Watch the film conceptualised by The Glitch here

TTK Healthcare has rolled out a campaign titled #ThePleasureIsAllYours to make people aware about the launch of its D2C sexual pleasure e-superstore called Love Depot. Conceptualised by The Glitch, the film showcases the range of toys that the store encompasses.  
 
The film opens with people of different gender orientations and interests teasing each other with their sex toys. It showcases different aspects of pleasure that are amped up with the use of sex toys, to help couples get to a different level of experience.  
 
Vishal Vyas, head of marketing, TTK Healthcare, said, “LoveDepot is built on one of the cornerstones of sexual wellness that we often let fall between the cracks: pleasure. It is born out of a firm conviction:  that everyone deserves to seek and conquer the peaks of sexual fulfilment. It is structured to provide the shopper – regardless of gender identity or sexual preference – an empowering experience, offering both choice and control. And it's driven by a single-minded purpose - to close the pleasure deficit in the market.”
 
The film will be rolled out across selected OTTs and on social media. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

1 day ago

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

1 day ago

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

1 day ago

India wins big at Montreux Switzerland Festival 2024

Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.