Campaign India Team
May 21, 2019

Times Now builds the suspense ahead of India ka result

Watch the digital film conceptualised by Times NOW here

As India eagerly awaits counting day of the Lok Sabha general elections 2019, broadcaster Times Now has released a digital film revolving around a family awaiting "India ka result". In a role reversal, the child of the household behaves like an adult, while the adults suffer from anxiety.

The film is being promoted through the channel's social platforms. Watch the film here.

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Gen AI has created an 'iPhone moment': Coca-Cola's ...

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

5 hours ago

Moves and wins roundup: Week of 29 April

Read all the latest news from the marcomms world including updates from Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.

5 hours ago

‘A significant shift in the platform's monetisation ...

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

5 hours ago

When creativity clashes: The ongoing battle for IP ...

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.