Spaces has rolled out a campaign to showcase how its range of products are instrumental in curating new memories.
Conceptualised by ^ a t o m network, the film revolves around a family with a son who decides to adopt a young girl from an orphanage. However, the girl initially remains reserved and distant towards the mother and the family during their first meeting. The story unfolds as they leave for their home, with the son taking the time to introduce the newly adopted daughter to each area of the house. Eventually, they arrive at her designated room, which surprises her with its emptiness, containing only a bed. The mother explains that the room's decoration and arrangement are purposely left for the adopted daughter to decide, as it will ultimately become her personal space. The film ends with the adopted daughter experiencing a sense of care and belonging, gradually opening up to her new family.
Manjari Upadhye, CEO, domestic business, Welspun, said, ”Spaces was founded on the philosophy of ‘fabric of happy homes’ and embodies thoughtful living, with comfort at its core. The new campaign takes this philosophy to the next step by showing how a Happy Home creates space for ‘new beginnings in life’. Whether it is the beginning of a new phase in life, a new addition to the family, or a new relationship, all of it is possible in a space that belongs to you, a space you can call yours. Spaces provides comfort in your house, for you to feel at ease, to feel at your best in every moment. This film is an attempt to show how the brand plays a role in everyday life and can make every space, truly yours."
Yash Kulshrestha, chief creative officer, ^ a t o m said, “Make Space For New Beginnings' is a wide platform where thought-provoking stories, contemporary conversations, and reforming societal tales will exist to convey stories of happy homes. Through this campaign, we wanted to highlight that a person feels like a family member when their opinions and suggestions are valued. I am glad we can intertwine a heartwarming story with products without any compromise. Thanks to Manjari and the team for believing in the power of the idea and the execution. Deb, Manoj, and the team have transformed our words into a memorable brand film."
CREDITS:
Client: Welspun World
CEO: Manajari Upadhye
CMO: Aishwara Subramaniam
Marketing team : Kunal Udeshi, Ranjit Kakade, Shikha Karkare
Agency: ^ a t o m network
Chief creative officer: Yash Kulshresth
Creative team: Ruchika Guha, Anil Nair, Narendra Bhalerao, Pritesh Mahadar
Account management - Ruhee Chamadia (AVP), Deep Devpuria, Uttara Patel
Director: Deb Medhekar
Producer: Manoj Shroff
Music producer: Gaurav Chatterji
