Campaign India Team
Mar 16, 2017

Snapdeal focusses on fashion; extends 'Unbox Zindagi' thought

Watch the ad films conceptualised by McCann Worldgroup here

Snapdeal has rolled out a campaign to showcase its range of fashion products. The campaign consists of five TVCs that take forward its 'Unbox Zindagi' thought and have been conceptualised by McCann Worldgroup.
 
According to a statement from Snapdeal, fashion contributes 40 per cent of its sales volumes. 
 
One film shows a group of college girls struggling to wear sarees for a traditional day in college. They end that struggle with a customised way of wearing the saree. 

Another film shows three colleagues change to casual wear at work. They then go to inform their boss that they're quitting the job to float their own company. 

The third film shows a mother returning to jeans and a top post her delivery.

The fourth film shows a mother-in-law with a wedding day gift for her daughter-in-law, which the latter changes into on the wedding day itself as she greets the crowd.

The last film shows a college boy dressing up soon after a break-up which he labels as a 'wake up'. 
 
Kanika Kalra, vice president - marketing, Snapdeal and FreeCharge, said, “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships or mindsets. Taking forward the brand narrative on Unbox Zindagi- these films explore moments where fashion is instrumental to defining a new phase of life.”
 
 
CREDITS:
 
Client: Snapdeal
Creative agency:  McCann WorldGroup
Chairman, CEO, CCO:  Prasoon Joshi
Creative team: Navin Chawla, Sanket Pathare, Tarun Kumar, Surabhi Dave, Pritam Pal Singh, Mustafa Shaikh, Allita Crasto, Zeanne D’ cunha’
Production house: Electric Dreams Film Company
Director: Aniruddha Sen
 
Source:
Campaign India

Related Articles

Just Published

Premium
Isobar appoints Suraj Nagappa to head Bengaluru office
Premium
Unmetric Engagement Meter: Most viewed on YouTube (1-10 October)
Premium
5 hours ago

Unmetric Engagement Meter: Most viewed on YouTube ...

Videos from OnePlus, Goibibo, Bajaj Dominar and more...

Premium
Media360 India: 'The industry is stuck with what it was in 2005'
Premium
5 hours ago

Media360 India: 'The industry is stuck with what it ...

Prabhvir Sahmey (DoubleClick) and Prabh Simran Singh (Hotstar) addressed the current buzz words in digital: 'programmatic' and 'viewability'

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
13 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner takes us to the 'residence' of Ogilvy South's CCO