Snapdeal has rolled out a campaign to showcase its range of fashion products. The campaign consists of five TVCs that take forward its 'Unbox Zindagi' thought and have been conceptualised by McCann Worldgroup.
According to a statement from Snapdeal, fashion contributes 40 per cent of its sales volumes.
One film shows a group of college girls struggling to wear sarees for a traditional day in college. They end that struggle with a customised way of wearing the saree.
Another film shows three colleagues change to casual wear at work. They then go to inform their boss that they're quitting the job to float their own company.
The third film shows a mother returning to jeans and a top post her delivery.
The fourth film shows a mother-in-law with a wedding day gift for her daughter-in-law, which the latter changes into on the wedding day itself as she greets the crowd.
The last film shows a college boy dressing up soon after a break-up which he labels as a 'wake up'.
Kanika Kalra, vice president - marketing, Snapdeal and FreeCharge, said, “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships or mindsets. Taking forward the brand narrative on Unbox Zindagi- these films explore moments where fashion is instrumental to defining a new phase of life.”
CREDITS:
Client: Snapdeal
Creative agency: McCann WorldGroup
Chairman, CEO, CCO: Prasoon Joshi
Creative team: Navin Chawla, Sanket Pathare, Tarun Kumar, Surabhi Dave, Pritam Pal Singh, Mustafa Shaikh, Allita Crasto, Zeanne D’ cunha’
Production house: Electric Dreams Film Company
Director: Aniruddha Sen
