SBI General Insurance has rolled out a rap song themed around saving taxes on health insurance. Named #SehatAurBachatDono, the campaign aims to spread awareness around tax-saving benefits associated with health insurance. Hotstuff Advertising has conceptualised the campaign.
Shefali Khalsa, head – brand and communication, SBI General Insurance said, “Under this campaign, we have created a light-hearted rap song route to convey the message of saving tax with health insurance, which literally means securing health and savings both, this is transpired in the campaign as secure Sehat Aur Bachat Dono. The campaign thought is also in line with the newly launched tagline ‘Suraksha Aur Bharosa Dono’.”
She added, “We are living in a very unpredictable time especially related to medical emergencies; thus, buying health insurance has become important for any hospital expenses and beyond that, it can also guard our savings. With this rap song campaign of #SehatAurBachatDono, our endeavour is to spread awareness on saving tax with health insurance which can enable them to make an informed decision while buying health insurance in the financial year. We also intend to reach out to the youth through this route and inform them about health insurance and its benefits."
