Campaign India Team
Apr 12, 2017

Pick of the Week: McDonald’s

Watch the ad film conceptualised by Leo Burnett here

McDonald's film for its 'Happy Price Combos' stands out as our pick this week. The film has been conceptualised by Leo Burnett India.
 
Diversity and its has need in advertising in particular has been discussed across festivals and this ad celebrates just that. The anthem that has been sung by kids, gives the film an added flavour. 
 
Kedar Teny, director marketing and digital, McDonald’s India, said, “McDonald’s innovative product offerings have always struck a chord with the ever-evolving consumers. With the launch of Happy Price Combo, we want to give our customers a chance to customise and enjoy their favourite meal and beverage combo. Moreover, the #BeDifferentTogether campaign also highlights how McDonalds is a melting pot of divergent lifestyles coming together to create some classic moments. We are confident that this campaign will resonate well with our audiences.”
 
Rajdeepak Das, CCO, Leo Burnett, South Asia, said, “There hasn’t been a better time to champion the cause of diversity. And who better than McDonald’s to celebrate this? McDonald’s has always been about people coming together over a nice meal, no matter how different. In fact, it’s our differences that make our relationships better. Ergo, we featured people who may be completely opposed in their food and lifestyle choices, but are very happy in each other’s company despite that. This led to the larger thought #BeDifferentTogether, and I am confident that every viewer will see a little bit of themselves in this commercial.”
 
CREDITS:
Client: McDonald's 
Creative agency: Leo Burnett India
Chief executive officer, Leo Burnett, South Asia and Publicis Communications India: Saurabh Varma
Chief creative officer, Leo Burnett, South Asia: Rajdeepak Das
Chief strategy officer, Leo Burnett, South Asia: Dheeraj Sinha
Executive director and branch head, Mumbai: Rakesh Hinduja
Head of planning, Mumbai: Ajeeta Bharadwaj
Vice president: Maninder Bali
Executive creative directors: Prajato Guha Thakurta, Sachin Kamble
Creative team: Vinit Sanghvi, Archit Gadiyar, Pratik Khara, Rajivi Rao, Shivani Gairola
Planning team: Sushrita Mukherjee
Account management: Abhijit Panicker, Aditya Atre, Chriselle Baptista
 
Production house: Prodigious Films
Executive producers: Vandana Watsa, Andalib Patel
Film director: Kartik Ramnathkar
Source:
Campaign India

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