Campaign India Team
Apr 12, 2017

Oil's well with Amitabh Bachchan and Emami Navratna

Watch the film conceptualised by Leo Burnett Orchard here

Emami has launched a multimedia campaign featuring Amitabh Bachchan that has been conceptualised by Leo Burnett Orchard and directed by Nitesh Tiwari. 
 
In the film Amitabh Bachchan adorns the role of a village entertainer Raahat Raja who provides relief to the general public with his oil massage. The song is a nautanki style adaptation of the famous Bollywood classic "Sar jo tera chakraye" featuring comedian Johnny Walker.
 
The TVC shows how these issues affect people from various walks of life and Bachchan as the entertainer Raahat Raja suggests a head massage as the ultimate solution. 
 
Harsh Agarwal, director, Emami said, "Triggered by the hot climate, Problems like headache get aggravated in the summers. Thus  the demand for the product goes up."
 
The objective of the campaign is to build awareness around the multi-purpose benefit of Navratna oil that provides relief from headache, stress, body ache, sleeplessness etc.
 
Apart from the digital film, a 60 second TVC is being run across Hindi GEC, music, movie and news channels. This will be followed by 30 and 45 second edits along with a print and radio campaign. 
 
The TVC  which was launched on Sunday is expected to last till the end of summers.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Grohe ropes in Shubhajit Sen as its country general manager
Premium
9 hours ago

Grohe ropes in Shubhajit Sen as its country general ...

Former Micromax CMO will be responsible for implementing marketing strategies to drive greater growth

Premium
Clios 2017: McCann India receives six shortlists
Premium
12 hours ago

Clios 2017: McCann India receives six shortlists

Three each for 'Immunity Charm' and 'World for All'

Premium
Trending on and off the turf: how Premier League players are boosting their social media reach
Premium
12 hours ago

Trending on and off the turf: how Premier League ...

The top ten player influencers in the Premier League, ranked by We Are Social.