Campaign India Team
Apr 12, 2017

Oil's well with Amitabh Bachchan and Emami Navratna

Watch the film conceptualised by Leo Burnett Orchard here

Emami has launched a multimedia campaign featuring Amitabh Bachchan that has been conceptualised by Leo Burnett Orchard and directed by Nitesh Tiwari. 
 
In the film Amitabh Bachchan adorns the role of a village entertainer Raahat Raja who provides relief to the general public with his oil massage. The song is a nautanki style adaptation of the famous Bollywood classic "Sar jo tera chakraye" featuring comedian Johnny Walker.
 
The TVC shows how these issues affect people from various walks of life and Bachchan as the entertainer Raahat Raja suggests a head massage as the ultimate solution. 
 
Harsh Agarwal, director, Emami said, "Triggered by the hot climate, Problems like headache get aggravated in the summers. Thus  the demand for the product goes up."
 
The objective of the campaign is to build awareness around the multi-purpose benefit of Navratna oil that provides relief from headache, stress, body ache, sleeplessness etc.
 
Apart from the digital film, a 60 second TVC is being run across Hindi GEC, music, movie and news channels. This will be followed by 30 and 45 second edits along with a print and radio campaign. 
 
The TVC  which was launched on Sunday is expected to last till the end of summers.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Blog: 2017 in the rear view mirror; 2018 in the windshield (Part 4)
Premium
1 day ago

Blog: 2017 in the rear view mirror; 2018 in the ...

In part four of this series, the author says that today's brand fans are likely to recruit the future fans for the brand

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder and managing partner of Kiss Films offers the best Sushi this weekend

Premium
Weekend Watch: When Anushka Sharma is smitten by Kerovit
Premium
2 days ago

Weekend Watch: When Anushka Sharma is smitten by ...

Watch the film conceptualised by Crayons here

Premium
Sujeet Mishra to head marketing for Times Now
Premium
2 days ago

Sujeet Mishra to head marketing for Times Now

He will report to Vivek Srivastava, EVP, Times Network