Things are not all they seem in Honda's latest TV ad, as the viewer is shown a range of illusions featuring the brand's new CR-V 1.6 i-DTEC diesel model.
The ad, called "an impossible made possible", uses forced perspective and other methods to create visual tricks, including the car being moved by someone blowing on their coffee.
Brand: Honda
Client: Martin Moll, marketing director Honda Europe
Agency: Mcgarrybowen London
Creatives: Paul Jordan, Angus Macadam
The article first appeared on marketingmagazine.co.uk
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