EdTech school, Lead, has launched a campaign ‘Teacher Hona Asaan Nahi Hota’ (it’s not an easy task to be a teacher) to celebrate the contribution of teachers towards shaping the lives of their students, even under the most inconvenient circumstances. Conceptualised by TBWA\India, the film is an ode to teachers across India, who have overcome several challenges, most of which go unnoticed.
The film shows the different predicaments faced by teachers, throughout their journey at school. Right from correcting papers in a crowded vehicle, taking extra classes in difficult situations, listening to parents rant, and getting scolded by the school’s principal themselves, they go through all of it and still continue teaching without compromising their students. It ends with a teacher almost considering to take on a better job, before she gets hugged by her students, who call her the world’s best teacher.
Anupam Gurani, chief marketing officer, Lead, said, “Each one of us carries what we have been taught in school throughout the rest of our lives. We use what we have learned during our early impressionable years to influence society and shape the future. Lead’s #OnlyTeachersCan campaign is an ode to the 9.7 million teachers that are nurturing generations of learners across India. While the last two years have been especially difficult for teachers, Lead has always stood by them and will continue to do so.”
Namrata Nandan, executive director, TBWA\India, said, “Lead as a brand is committed to upgrade standards of education of India. Lead understands that learning for children at schools is a fulfilling, immersive and result driven experience only with the constant, untiring efforts of the teachers. Through the last two years, teachers have learnt and upgraded themselves to ensure their students advance effectively despite the pandemic constraints. Acknowledging teachers for their excellence with this campaign #OnlyTeachersCan, Lead continues to be a brand that stands for the noble and selfless efforts that teachers put in daily for the good of their Students.
Parixit Bhattacharya, managing partner, TBWA\India, added, “They say teachers have a heart larger than the average human. We wanted to spotlight this truth by capturing the everyday struggles a teacher goes through to put extraordinary care into the lives of their students. Being an ally to teachers, Lead artfully brings to life little moments of truth from the life of teachers across the length and breadth of the country.”
CREDITS:
Client: Lead
Agency: TBWA\India
Director: Piplu Khan of Potlibaba Media House.
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