HDFC Ergo General Insurance has rolled out a campaign that underscores its commitment to build an inclusive workplace with the launch of its 'Love All' initiative. The campaign is an initiative to harness this diversity with one language – one understood by each and every one regardless of their gender, culture or abilities, with a core message of building a workplace that invites and creates space for all to thrive.
The campaign, conceptualised by BBH India, works towards crafting a workplace that works for all, channelling the inherent recognition that as an organisation, everybody is organically diverse in ethnicity, language, food habits, culture and more.
The film hinges on the meta-emotion of love that enables us to create space to include everyone without any conscious or subconscious biases.
Somesh Surana, head of digital business group and marketing, HDFC ERGO General Insurance, said, “For us at HDFC ERGO, diversity is more than an effort; it is an emotion for us. We have also set up a dedicated Diversity Council at our organisation, comprising functional heads from various departments of the organisation. The term Love All has everything the initiative needs - Simplicity and positivity. Even when we say the words it awakens something inside of us that touches the humane side of us. The film depicts some realistic scenarios and nudges the viewers on the conscious and unconscious biases in a heart-touching way. As an organisation that has got its heart in the right place and has mandated Diversity, Equity & Inclusion as a responsibility, we are happy to spearhead the inclusion movement through Love All.”
Parikshit Bhattaccharya, chief creative officer, BBH India, said, “Our ability to reach unity in diversity will be the beauty and test of our civilisation”, said Mahatma Gandhi. We believe that diversity is not just about making room for everyone; it's about celebrating our differences and leveraging them to create something extraordinary. HDFC ERGO, with 11,000+ employees, has set industry benchmarks when it comes to fostering a diverse and inclusive workforce. Love All is a tribute to that spirit of the organisation, and it leverages the learning to create a toolkit for other corporate citizens. We're proud to have created this open-source movement that challenges biases, fosters inclusivity, and inspires positive change at scale.”
The campaign is being launched through a TV panel discussion between two industry leaders Sudakshina Bhattacharya, president and CHRO, HDFC ERGO and Anupriya Acharya, CEO Publicis Groupe, South Asia, where they share their personal and professional journeys and highlight the importance of an inclusive workplace. The episode also showcases the diversity initiatives by the Company and features a real-life scenario of an employee with partial visually impairment going through a braille poster in the office. This will be followed by content placements at Newspapers and digital media and will be further promoted through influencers and social media platforms.
The Company has also released a special version of the film for visually impaired individuals, with voice overs describing each scenario. To sensitise the employees on this initiative, the Company has also installed braille enabled posters at its key offices and introduced a first of its kind card game for its employees, as perfect conversation starters to take diversity and inclusion to the last mile.
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