Saregama has launched its new campaign for Carvaan with a series of seven films. The new campaign attempts to bring alive the product and it’s features in a funny way.
Two of the seven films have been released.
Kumar Ajit, SVP, sales and marketing said, “After its high-on-emotion campaigns in the past, it was important to highlight Carvaan and its features in the most simplest manner. This is what our latest campaign is aimed at.”
The slice of life campaign captures the daily banter of an old couple in a quirky way. Watch the film of the elderly man romancing an egg here:
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Read all the latest news from the marcomms world including updates from Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.
YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.