Edelman New York, along with Creative Artists Agency Los Angeles, has won the PR Lions Grand Prix and a Gold Lion for its work on Chipotle Mexican Grill’s The Scarecrow campaign.
Launched last September, the campaign consisted of an animated short and affiliated mobile video game. Its goal was to notify “a broader audience” about the details of industrial farming, such as processed food, animal confinement, the use of growth hormones, and toxic pesticides. Another goal was to make the public aware of alternatives, according to The Scarecrow website.
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