Anupam Mittal illustrates the birth and growth of Shaadi.com

Shaadi.com has rolled out a campaign titled ´Anupam Ki Shaadi’ (the wedding of Anupam) featuring its founder Anupam Mittal. 

Conceptualised by the in-house team, the film depicts the journey of the company over the last 20 years through the lens of Mittal. It features how his life story led to the birth of Shaadi.com and the numerous roadblocks that he had to face to turn his dream venture into a reality. The film aims to spread the message of entreprenuership, togetherness, and perserverance.  

Mittal said, "I still vividly remember the first token of appreciation we received from a couple who tied the knot after they met via Shaadi.com - it was such a significant driving factor for us, at the time. With very few investors and limited access to the internet, Shaadi seemed like a far-fetched dream, but one which has so beautifully come true over time. There was hard work, dedication and a strong commitment by the team towards building something that stood for togetherness & stood the test of time."

He added, "All through these years, we have strived to keep evolving Shaadi.com as per the changing needs and attitudes of Indian consumers, and have continued to drive the industry forward. As leaders, our unrelenting focus on safety, innovation and scale have ensured consumers get the best matchmaking experience, which has, in turn, led to the seven million success stories."

Nishant Nayak, director, said, “It’s been such a delight to collaborate with Anupam once again after Shark Tank India and a privilege, this time, to direct Anupam the actor - who committed completely at every step of this filmmaking process. The script is all heart, and it’s been such an honour to treat it right and give it the exciting audio-visual canvas that it deserves. We filmed this over two adrenaline-filled days with an army of talented people behind it. Thanks to the wonderful folks at team Shaadi.com, Train Tripper Films and Leo Burnett. I do hope the film delights and inspires all of you!”