India rankings: Havas, Wavemaker lead new business wins

Havas Creative and Wavemaker lead the new business rankings in India (January-October 2023), according to Campaign’s Advertising Intelligence data.

 

This data tracks new business on a global level. COMvergence provides data on media wins and R3 on creative wins, as well as taking direct submissions from agencies.

 

Havas Creative’s lead is on the back of 41 wins in 2023, the largest of which were Autodesk, Cfao, Digisahamati Foundation. The agency’s estimated net billings in USD were 144.9 million, which translates to roughly INR 1,203 crore. FCB (USD 114.9 million), Wunderman Thompson (USD 61.1 million), DDB (USD 48.4 million) and BBDO (USD 44 million) complete the top five.

 

Rank Oct 2023	Agency	Estimated YTD net billings ($m)	Top wins 2023	No. of wins 2023	Estimated YTD billings ($m)	Estimated YTD lost billings ($m)
1	Havas Creative	144.9	Autodesk, Cfao, Digisahamati Foundation	41	144.9	0.0
2	FCB	114.7	Amazon, TVS Motor Company, Google	110	114.7	0.0
3	Wunderman Thompson	61.1	Birla Estates, Adani Enterprises, Vivo	38	61.1	0.0
4	DDB	48.4	Meta, Mars Petcare, DLF Mall of India	46	48.4	0.0
5	BBDO	44.0	Jack Daniel’s Tennessee Whiskey, Google, JLR	9	44.0	0.0
6	Wondrlab	35.8	Vero Coffee, Revolt Intellicorp, Bajaj Auto	184	35.8	0.0
7	McCann Worldgroup	33.3	Reliance Retail, Apollo, Cognizant	11	33.3	0.0
8	VMLY&R	28.0	Coke, ThumsUp, Idfc	10	28.0	0.0
9	Dentsu Creative	25.0	Aditya Birla Capital, Hero Motocorp, automotive client	17	25.0	0.0
10	MullenLowe Group	13.9	Cipla, Eureka, Zee5	11	13.9	0.0
11	Centrick	13.7	Kirloskar Oil Engines, Electronica Finance, Kirloskar Chillers	8	13.7	0.0
12	Grey	11.8	Federal Bank, JM Financial, Aditya Birla Chemicals	8	11.8	0.0
13	M&C Saatchi	11.3	Rebel Foods, Vedantu, Forest Essentials	7	11.3	0.0
14	Wieden & Kennedy	10.0	Casio G Shock	1	10.0	0.0
15	IPG Health	2.2	Pfizer	1	2.2	0.0
16	The Womb	2.1	Samco	1	2.1	0.0
17	Leo Burnett	1.1	Finance & insurance client, tech client, telecoms client	4	1.1	0.0
18	Saatchi & Saatchi	0.6	Reliance Retail, finance & insurance client, pharmaceuticals & healthcare client	3	0.6	0.0
19	Leo Burnett Orchard	0.1	Finance & insurance client	1	0.1	0.0
20	Publicis Worldwide	0.0		1	0.0	0.0
21	Ogilvy	-7.9		7	12.1	20.0

 

In the media agency list, Wavemaker dominates with estimated net billings of USD 151.7 million (INR 1259 crore approximately). Wavemaker’s big wins for the year included Reckitt, Pernod Ricard, KRBL. OMD Group is second on the list with total billings of USD 132 million. Independent agency group LS Digital is third (USD 86.8 million), followed by EssenceMediacom (84.1 million). Havas’ media operations make an appearance at fifth place with billings of USD 39.8 million.

 

Rank Oct 2023	Agency	Estimated YTD net billings ($m)	Top wins 2023	No. of wins 2023	Estimated YTD billings ($m)	Estimated YTD lost billings ($m)
1	Wavemaker	151.7	Reckitt, Pernod Ricard, KRBL	7	159.4	7.7
2	OMD Group	132.0	Bacardi, Groww, McDonald's	12	132.0	0.0
3	LS Digital	86.8	Smartcoin, Glanbia Performance Nutrition, More Retail	36	86.8	0.0
4	EssenceMediacom	84.1	Vivo, IIFL Securities, Mars	10	92.8	8.7
5	Havas Media Group	39.8	Shell, V-Guard, Motovolt	8	41.3	1.5
6	iProspect	38.9	Carlsberg, Bharat Loan, National Stock Exchange	13	42.2	3.3
7	Carat	37.6	Ferrero, HealthCare Global, Okaya	5	37.6	0.0
8	NP Digital	35.4	Madhavbaug, Login Radius, Ivy Central	22	35.4	0.0
9	Mindshare	34.2	Maruti Suzuki India, Novel Jewels, Paypal	19	80.0	45.8
10	MSix & Partners	17.8	Billionbrains Garage Ventures, Pran Foods, Ageas Life Insurance	7	17.8	0.0
11	Initiative	15.7	India Ministry of Tourism, Caerleon Business Solutions, Centuary Mattress	4	36.9	21.2
12	PHD	12.9	Scapia, HSBC, Bimbo	4	14.8	1.9
13	Hearts & Science	9.7	Versuni, Signify	2	9.7	0.0
14	Atomic 212	9.2	Northern Territory Government, Unikrn Esports	2	9.2	0.0
15	Zenith	6.0	Pharma & healthcare client, Prega News	3	6.0	0.0
16	Neo Media World	2.7	USDC Projects India, QI LIFECARE	2	2.7	0.0
17	Publicis Collective	2.2	Pfizer	1	2.2	0.0
18	Spark Foundry	2.0	Celebe, Jaypore	2	2.0	0.0
19	UM	-2.2		3	8.1	10.3
20	Starcom	-3.5		1	4.5	8.0
21	Dentsu X	-77.3		3	22.7	100.0

 

In terms of the big account moves for this period, Reliance Smart Stores’ moves to FCB tops the list along with BBDO’s Tide win. WPP’s Neo Media World bagging USDC Projects India is the biggest media account win of the year.

 

Mindshare, which is listed ninth on the media agency list of the year in terms of new accounts won, tops the ‘losses’ list for clients, as it lost the Ferrero account in India.