Himani Pundir
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Advertising
Apr 15, 2024
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
Media
Apr 10, 2024
Navigating Gen Z: Balancing tech, tradition, and ...
By integrating cultural components into their communication and offerings, brands can foster a feeling of familiarity and rapport with Gen Z, opines Himani Pundir of Quantum.
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