Hari Shankar
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Advertising
Jan 07, 2014
Digital measurement in Asia Pacific: A reality check
Everyone talks about measurement, but the true state of the art in many organisations may disturb you.
Digital
Oct 23, 2012
Opinion: The value of media attribution
Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.
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