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TMG launches global blockchain-based media agency
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4 days ago

TMG launches global blockchain-based media agency

Called Truth, it launches with offices in London, San Francisco, Singapore, Sydney and Auckland

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Hegarty: The future of marketing is a return to the basics
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Nov 09, 2017

Hegarty: The future of marketing is a return to the ...

While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.

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P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal
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Nov 03, 2017

P&G slashed number of sites it ran ads on by 70 per ...

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.

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Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products
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Oct 05, 2017

Google poses a serious threat to Apple, Amazon, ...

Launches two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI

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Fetch strikes back at Uber lawsuit and claims non-payment
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Sep 20, 2017

Fetch strikes back at Uber lawsuit and claims ...

Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".

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GroupM rolls out viewability standards globally
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Aug 18, 2017

GroupM rolls out viewability standards globally

GroupM considers an ad viewable when 100 per cent of the pixels in a display ad are in view; and for video, 100 per cent of the video must be viewable for 50 per cent of its duration.

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