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Dentsu Aegis Network named leading media agency group in Recma ranking
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Dec 12, 2017

Dentsu Aegis Network named leading media agency ...

Havas Media follows in the runner-up spot

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Shell turns to music to communicate with younger generations about clean energy
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Dec 01, 2017

Shell turns to music to communicate with younger ...

The song of choice is 'On top of the world' by Imagine Dragons and stars Monali Thakur from India and four other global artists.

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Snapchat redesigns to separate social and publisher content; ads not affected
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Nov 30, 2017

Snapchat redesigns to separate social and publisher ...

Sponsored stories will have a visible "Ad" slug both above the headline on the cover tile and in the top-left corner while viewing the Story.

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TMG launches global blockchain-based media agency
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Nov 16, 2017

TMG launches global blockchain-based media agency

Called Truth, it launches with offices in London, San Francisco, Singapore, Sydney and Auckland

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Hegarty: The future of marketing is a return to the basics
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Nov 09, 2017

Hegarty: The future of marketing is a return to the ...

While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.

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P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal
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Nov 03, 2017

P&G slashed number of sites it ran ads on by 70 per ...

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.

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