Susie Sell
Jul 16, 2012

WPP's Media Innovation Group ventures into Asia, headed by James Welch

WPP’s digital media investment consultancy Media Innovation Group (MIG) has ventured into Asia, headed by Innocean’s former business director James Welch.

From left: James Welch and Jann Schwarz
From left: James Welch and Jann Schwarz

Based in Singapore, MIG will work to bring digital media buying and data insights closer to creative agencies.

It uses data from audience interactions across paid, owned and earned digital media to optimise media investment across digital channels.

MIG is already up and running in the USA, Europe and Latin America, but this is its first foray in Asia.

James Welch has been appointed as MIG’s regional director. He will be responsible for building partnerships with creative agencies and their clients across Asia-Pacific.

He has previously worked with WPP agencies including Y&R, JWT and Mindshare consultancy the Advanced Techniques Group.

Welch told Campaign Asia-Pacific that the aim of the group is to partner with creative agencies to bring media knowledge back into the agencies.

He said, "We are creating a simple service to partner with creative agencies. We are bringing a service that has been too difficult for them because it has been part of a media agency business."

Jann Schwarz, MIG’s vice president responsible for global client relationships, added that the group is gearing up for a rapid expansion in Asia-Pacific.

He said, “This includes investment in local data center resources, via our WPP parent company 24/7 Media, as well as the appointment of our regional director. James’s extensive experience at both creative and media agencies makes him ideal to lead our growing APAC team.”

The article first appeared on Campaign Asia

Source:
Campaign India

Related Articles

Just Published

Premium
Indigo Consulting appoints Sumitra Sarkar as VP – client services and strategy
Premium
2 days ago

Indigo Consulting appoints Sumitra Sarkar as VP – ...

Moves from iContract where she was AVP

Premium
Weekend Watch: Sweden on Airbnb
Premium
2 days ago

Weekend Watch: Sweden on Airbnb

Watch the film conceptualised by Forsman & Bodenfors here

Premium
Pick of the Week: Volini
Premium
3 days ago

Pick of the Week: Volini

The message and the execution stand out on this one

Premium
CIDCA 2017: Shortlists announced
Premium
3 days ago

CIDCA 2017: Shortlists announced

Of the all-time-record of 670 entries this year, 188 make it to the shortlist